The Marketing Guide

Landing a marketing job at a world-class company, such as Procter & Gamble, Kraft Foods, General Mills, or Johnson & Johnson, may be one of the most difficult challenges you'll ever face.  These companies look for specific traits and expect applicants to come into their interviews with a great deal of preparation.  Success in these interviews requires a focused strategy, lots of practice – and the right preparation tool!

Our marketing guide is designed to get you up to speed quickly and prepare you for success in your marketing job interviews.  Some examples of what you will find:

1. A thorough review of marketing concepts and frameworks presented visually
2. Examples of the traits that companies look for in successful marketers
3. A look at typical career paths in marketing
4. Dozens of behavioral and “fit” questions that you can practice
5. Advice on how to tackle off-the-wall creative questions
6. Many samples case questions and examples of winning answers
7. The latest trends that are affecting the consumer goods and retail industries
8. A look at marketing jobs in other industries, such as life sciences and technology
9. How to close strongly – tips on leaving a lasting impression
10. A detailed glossary of industry-specific terms that most students don't know

Download the Marketing Guide's Table of Contents!